PrintAlliance
PrintAlliance is independent printer help for HP, Brother, Epson, and Canon. Pick a brand, then jam, wifi, or error codes.
printalliance.net
Client
PrintAlliance
Industry
Hardware support
Location
United States (remote support)
Year
2025
Engagement
Support funnel site
Timeline
Discovery to launch
Live capture
Challenge
People land here angry, not browsing. A long about-us page is a dead end. They need four brands, a path for jam / wifi / offline / blank pages, and a human if the guide is not enough — with a clear independent-support disclaimer.
Approach
The homepage is a decision: four manufacturer tiles, then issue guides. Chat and the phone number stay on the page. Copy stays instructional. We did not dress it as an OEM; the disclaimer is visible.
AudienceSomeone whose printer just failed
What we shipped
HP / Brother / Epson / Canon picker
Paper jam guides
Wireless setup
Offline & error codes
Live chat
Call and email
How we ran it
- 01
Triage
Map the faults people actually search for.
- 02
Picker
Four brands as the only homepage choice.
- 03
Guides
Write step paths and place chat/call on every screen.
- 04
Launch
QA the funnel on a phone, where most panic-searches happen.
Outcome
A jammed printer can start a path in under a minute. Live chat and the 24/7 line sit next to the guides, not in a footer people never open.