FetchTails App
FetchTails is the pet-care app behind the marketing site: consult, board, and enroll. The Play listing is the public face — orange product shots, a clear publisher, and one install action.
iOS & Android
Client
YTP Private Limited
Industry
Consumer app / pet care
Location
India
Year
2025
Engagement
Mobile product — design & build
Timeline
Discovery to store listing
Product capture
Challenge
Pet care is five jobs at once. If the app opens as a directory, people bounce. FetchTails needed a store listing and in-app home that feel like one product: boarding school, profile, and enroll — not a pile of features.
Approach
We designed the Play presence first: publisher, screenshots, and a single install. Inside the app, home, booking, and profile share the orange system so the listing and the product match. Enroll is the action, not a buried menu.
AudiencePet owners who want boarding, school, and care in one phone app
What we shipped
Google Play listing
Home with care jobs
Pet boarding school flow
Profile & settings
Enroll now path
Store screenshots
How we ran it
- 01
Jobs
Lock boarding, school, and profile as the three things the first week must do.
- 02
Store
Write the listing and screenshots so install is the only decision.
- 03
Build
Ship home, booking, and profile on the same visual system as the listing.
- 04
Release
Publish to Play and check the listing-to-first-open path on a real device.
Outcome
The listing explains the product in one screen. Owners see boarding and school, then install. The app they land in is the same brand they just trusted.